Gray/Black, white and red. You may notice that the WhisperWire collateral, the iD3 collateral and the Red McCombs Media collateral use a very similar color palette. This was not my doing. Well, it was sort of. But not really.

WhisperWire I absolutely chose – but it was this WhisperWire collateral, and showing it to other clients, that ended up inspiring iD3 and Red McCombs Media to take note and want to see something similar.

Hopefully, the rest of my oeuvre shows how much I love other colors – like green, purple and orange. Red and Gray/Black are just bold, sexy colors and people seem to gravitate toward their starkness. It’s interesting, when you think about it.