The Wolfpack Film Group, along with tons of sponsors such as the Texas Motion Picture Alliance, is putting together a huge New Year’s Eve Party to celebrate the Texas Entertainment Industry. Oh, and portions of the proceeeds go to the WPOS Homeless Documentary.
The Karma Lounge in a swanky, downtown spot here in Austin, Texas, and so the goal was to create an equally swanky advertisement to appear in publications such as Insite Magazine.
I looked through a significant number of flyers, everything from raves to parties to things we won’t mention here. Most of them had scantily-clad attractive ladies as the crux of their marketing pitch. I chose to go a different direction.
The client wanted something bold, lush, and rich – which, honestly, keeps bringing me back to RED. I swear, if you didn’t know better, you’d think red was my favorite color. For some reason, maybe because I’ve done red really well in the past, clients seem to want me to keep working with it. This time round, though, I was able to add some pretty strong blue and orange elements that I think give this piece a different look than say the Lionheart or Red Luvs Ya brands.
Design for the Lionheart Health Website, still awaiting approval from the client.
Took the design elements from the collateral work and grew from there. I’ll publish the changes when they happen.
No, Dave, we’re not talking about any sort of sexual proclivity. It’s a new project we’re involved with, and it’s amazing. Fantastic stuff being done here in Austin, but this is all you can see for now….
The name of the project is Sodom: The Prophecy Armageddon, though we’ve discussed simply branding it as Sodom as it’s much more stark.
The first version of the website has been approved and will be launched shortly, at which point, I’ll post more here.
Continuing the Lionheart Health Branding Initiate 2009, the client requested 6×4, post card size flyers that could be left at various sponsors around town.
Like with the business cards, the big goals were to showcase the brand, the contact information and the free health camp offer. Been a few months since I’ve done something for print, so I’m pretty damn happy with this.
Continuing work on the Lionheart Health Brand, these business cards were built to be bright, and attention grabbing.
We wanted something that had a classical (1900s) feel combined with a modern edge.
For the client, there were three big things the card needed to accomplish:
- Showcase the company name & brand
- Clearly display name, telephone number and web address
- Work double-duty to advertise their unique feature of letting people experience an entire class for free
Can’t wait to see what they look like printed up!
Gray/Black, white and red. You may notice that the WhisperWire collateral, the iD3 collateral and the Red McCombs Media collateral use a very similar color palette. This was not my doing. Well, it was sort of. But not really.
WhisperWire I absolutely chose – but it was this WhisperWire collateral, and showing it to other clients, that ended up inspiring iD3 and Red McCombs Media to take note and want to see something similar.
Hopefully, the rest of my oeuvre shows how much I love other colors – like green, purple and orange. Red and Gray/Black are just bold, sexy colors and people seem to gravitate toward their starkness. It’s interesting, when you think about it.
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