Barack Obama has to hit back against John McCain, because if he doesn’t, he appears weak, but the truth is, Obama’s always been right - it’s about the issues, and particularly the economy, stupid. Not just focusing on the negative.

Obama has released some great anti-Obama ads in the last few days, but I would suggest that the team not just focus on the negative ads, but to put out an even ratio. If you put out an ad about McCain being dishonorable, you also put out an ad that talks about Obama’s plans for the economy, how he will get things working again, how he has ideas to grow the middle class.

Both at the same time. This is the very thing the McCain campaign has been doing - they don’t rely on just one ad, they rely on two types, and this allows them to get a message across while also hitting their opponent where their opponent can be hit. Even if it’s with erroneous claims of sexism and disrespect.

This election is about REVOLUTION. About changing America - not on the small scale, but on the large scale. About helping the American people see that there is flow to the Government of the Republicans, and the way it works, and how it doesn’t change, it doesn’t differ, no matter which person sits in the Oval Office. It’s the world of big business, of tax breaks for the rich, of the belief-that-no-one-really-believes that if you give the rich a significant amount of money, why, their crumbs will fall into the gaping, open mouths of the middle and lower classes in America.

Obama, you’ve got to do both here. Your message of HOPE and CHANGE has resonated for over a year, and has made you a phenom, and the worst thing that McCain can do to you is have you abandon that message. He wants you to, they want you to become negative full-time, to be in reaction mode constantly. You can’t do that. You have to attack him and then attack the current situation in America with HOPE and CHANGE and yes, REVOLUTION.

Because that’s where we’re at, Obama. We’re at that point where America needs more than a little nugget of change, where we don’t simple steer our rudder to the left a little bit. We need to make a full-course change, head in the exact opposite direction we’ve been going, and rebuild America from the ground up.

You get this concept - the ground up to make America better - way of governing. You’ve got to hit this message loud, clear, and let people know it’s their REVOLUTION. The CHANGE is them, not you, and it’s never been about you. You’re our Ambassador of Change, our Duke of Revolution, but you’re not going to do it alone, and you never will be able to. You get this, but sometimes you have to remind the American populace that you get it.

So keep fighting back, please, but don’t lose your core message. Don’t let John McCain destroy what all of us have built. Keep being optimistic, keep being wide-eyed.

Now that the Leman Brothers et al. situation has happened, don’t let this make your brow furrow and your scowl come out. No, instead, let this be the moment that you seize on our desire to make it better, not wallow in the sorrow of a crashing economy. Remind us all that we can change this, that this isn’t how it has to be, we only need to move forward and trust in our leaders who do have our best interests at heart.

Keep it optimistic, Barack Obama. And you’ll win this thing.