Continuing the Lionheart Health Branding Initiate 2009, the client requested 6×4, post card size flyers that could be left at various sponsors around town.
Like with the business cards, the big goals were to showcase the brand, the contact information and the free health camp offer. Been a few months since I’ve done something for print, so I’m pretty damn happy with this.
Gray/Black, white and red. You may notice that the WhisperWire collateral, the iD3 collateral and the Red McCombs Media collateral use a very similar color palette. This was not my doing. Well, it was sort of. But not really.
WhisperWire I absolutely chose – but it was this WhisperWire collateral, and showing it to other clients, that ended up inspiring iD3 and Red McCombs Media to take note and want to see something similar.
Hopefully, the rest of my oeuvre shows how much I love other colors – like green, purple and orange. Red and Gray/Black are just bold, sexy colors and people seem to gravitate toward their starkness. It’s interesting, when you think about it.
All of these Media Mayhem Posters you see here were submitted to various student publication awards. Out of all of them – this SCAD Radio Recordshow Expo – ended up being chosen 2nd Place, Larson Newspaper Associated Collegiate Press, Large Display Ad.
I’m happy for the award, however, I think the one I’m about to post next, the “How to Keep SCAD Student’s Happy” is much better. Much, much better.
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