Funraise came to Red McCombs Media needing a logo and website for their new endeavor – a way for schools and organization to take fundraising out of the neighborhood, the parking lots of Wal-Greens or Wal-Mart, and into the homes of people all over the nation.
Have a grandparent in Florida? Send them to your FunRaise page and have them contribute to your local Band Booster. That sort of thing.
The decision was made early on to not focus on any maps or specific locations, as the program hadn’t been deployed in many areas and the concern was appearing small.
The site’s audience had to be neutral – from elderly grandparents to early adults, as well as being clean and functional.
For the logo, simple upward momentum was the goal. Something ambiguous, that could represent raising – money, morale, awareness, etc. Green, obviously, is representative of money, while the purple and orange add fun and energy.
Last I heard the site was still in BETA testing as the company spoke with various organization and institutions to get them interested in the program. I wish them luck!
