A few months ago, we entered into our second session of logo re-envisioning and re-branding for Red McCombs Media, where I am very lucky to be the Creative Manager. Red McCombs Media is one of top 5000 fastest growing companies in the United States, as published recently by Inc. magazine. We focus on ensuring our clients get the most bang for their buck.
We’re the guys who serve up (and sometimes design) the banner ads that let you know a big Hollywood film is being released or let you know about a local, targeted marketing campaign may be happening for your favorite cable provide. We’re pervasive. We’re good at what we do. And we didn’t have a logo that really helped us show that.
The problem is - as with any logo re-envisioning: what do we want to say about ourselves and how much of that can truly be done with a logo?
OH Wait! Gimme More!
The time had come to change my online portfolio. Previous editions were seperated into a FILM site and a Graphic Design site, as these are the two major things I do. At least, for a living. Both of these just sat on my server, with nary a change at all, since I relocated to Austin in July of 2007. But then, there was a little bit of extortion, and I was forced into action.
What’s Mine is Mine, bro!
One of my domain names had lapsed. Only a few days, but eitherway, I’d just simply forgotten to renew it. So I headed over to WHOIS, and typed in the URL, and lo and behold, it was still registered to me. I called the world’s largest, biggest, ugliest logo’d, and gaudily advertised domain registrar in the world, GoDaddy, and asked them what steps needed to be taken.
I figured there’d be a nominal fee, but considering they charge $8.99 for domain name registration, it couldn’t be more than $19.95 or similar, right? Wrong.
OH Wait! Gimme More!
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