The Wolfpack Film Group, along with tons of sponsors such as the Texas Motion Picture Alliance, is putting together a huge New Year’s Eve Party to celebrate the Texas Entertainment Industry. Oh, and portions of the proceeeds go to the WPOS Homeless Documentary.
The Karma Lounge in a swanky, downtown spot here in Austin, Texas, and so the goal was to create an equally swanky advertisement to appear in publications such as Insite Magazine.
I looked through a significant number of flyers, everything from raves to parties to things we won’t mention here. Most of them had scantily-clad attractive ladies as the crux of their marketing pitch. I chose to go a different direction.
The client wanted something bold, lush, and rich – which, honestly, keeps bringing me back to RED. I swear, if you didn’t know better, you’d think red was my favorite color. For some reason, maybe because I’ve done red really well in the past, clients seem to want me to keep working with it. This time round, though, I was able to add some pretty strong blue and orange elements that I think give this piece a different look than say the Lionheart or Red Luvs Ya brands.
