As I was working on the Bleutuna Limited website and content, I started to think of how the site was laid out and how I was conveying information. And it was boring.

The way I’d set up the infrastructure, there was going to be tons of similar content and a ridiculous workload to get it all formatted. Even worse – no one was going to read it. There was nothing compelling to get users to actually engage with it. My eyes were glazing over and that’s always a bad sign.

That’s when my experience with working with salespeople came into play.

Salespeople love charts. They love diagrams. They love illustrations that show how things work together and the bulleted lists that go along with them. I began to think about what ProductionCliq was and how we fill in the gaps to a production, making sure all the necessary bits are there.

I started with puzzle pieces, but that wasn’t film centric enough. Then I played with a Bolex camera and its lenses, but there simply weren’t enough different elements to illustrate all the points and it didn’t represent what we do 100%. Bleutuna Limited doesn’t really shoot film. We shoot HD.

A hard drive was too tech heavy, so I looked around my room and found a big stack of HD-CAM tapes that hold all the original footage for my senior film, Sons of God, and then it all made sense.

The result is below and I’m pretty damn happy with it. First, because it’s not red. Second, because it’s a more flat, less gradiated vector drawing which I enjoy doing. Third, because I think it works extremely well in illustrating what Bleutuna Limited does, how we provide the necessary pieces to make a project a success and showcases that we work on many different types of projects in a concise manner.