Lionheart Health is a great company here in Austin that provides Health Camps/Boot Camps for those looking to get in shape. Deric & Eleanor Williams are a friendly, enthusiastic couple who love what they do and are good at it.

When Deric started talking to me about redesigning the logo for Lionheart, we were immediately on the same page. He had done a drawing of two lions, facing each other, roaring, their manes forming a heart. I loved it, had a very classic feel.

And I love designing classic logos that seem like they could have been created anytime in the last 150 years. Something that will work 30 years from now, just like it would have worked 30 years ago.

Deric and I talked about making the two lions look like reliefs or statues. To visualize a stone crest for the company, something carved from marble by a skilled artisan. I’m very happy with the result.